# Fast order funnels for the cooperation business

> Agility and freedom in digital sales

- **Year:** 2025
- **URL:** https://fse-group.de/en/unsere-arbeit/e-on-mkos

With MKOS we built a campaign tool for E.ON that gives the sales team full flexibility: landing pages and conversion funnels can be created, tested and managed independently. The result: shorter campaign cycles, 30% lower cost and digital sales that combine enthusiasm with speed.

Anyone who needs speed in the energy market loses time to IT tickets. A campaign for a new tariff — that used to take weeks. Two rounds of alignment, a development sprint, then testing. By the time everything was live, the market had moved again.

MKOS solves that. The campaign tool E.ON built together with us gives the sales team control back: landing pages with conversion funnels can be created, tested and published independently — no developers, no waiting.

The solution is fully embedded in E.ON’s enterprise landscape and meets the group’s security and data protection requirements. With a lean thinking approach we simplified the user journey so far that the team is productive without training. Result: campaigns launch in minutes — at 30% lower process cost.

### System landscape & integrations

  Security layer

  steers

  E.ON MKOS
  Campaign platform

  Value
  Live in a few clicks
  one process to the customer
  barely any internal effort

  E.ON Enterprise
  SSO & Auth

  Order processing
  with market communication

  Tariff database
  Tariffs & prices

  SAP
  ERP

  Monitoring
  Operations & alerts

  End customer communication
  E-Mail & Status

  Partner communication
  Trade partner portal

  Product & cooperation
  manager
  turns ideas around fast

### E.ON MKOS – Walkthrough

Walkthrough: the sales team signs in via E.ON SSO and sees running campaigns in the dashboard. From a template library they pick an electricity tariff type. In the editor they choose the template and adjust headline, tariff name and CTA button directly in the browser — the preview updates live. One click publishes the campaign at eon.de/aktionen/strom-klassik-2025, A/B variants run in parallel, conversions flow automatically into ERP and SAP.

Today MKOS is a central lever in online new business. At times more than a quarter of all new contracts at E.ON run through the system. It combines freedom with structure – and shows that digitalising sales can spark enthusiasm too.

**Tags:** #Automation #DigitalSales #LeanThinking #SystemIntegration #UXDesign